Vertical vs Horizontal Content

Choosing the right format is key to maximising your content’s impact. Here’s how I approach this important decision:

Know Your Platform: Instagram & TikTok prioritise vertical. YouTube, websites, and TV screens favour horizontal. Always plan with both in mind where possible.

Shoot with Flexibility: Aim for centre-framing and leave enough headroom so you can crop in either direction. Or, shoot a second camera in vertical for extra versatility.

Edit with Purpose: Vertical edits should be punchy and fast, ideal for grabbing attention. Horizontal format, on the other hand, allows room for cinematic storytelling and build-up.

Narrative Depth vs Impact: Vertical is best for quick hooks and energy. Horizontal works better for a deep, immersive narrative.

Deliver in Both Formats: Brands today expect content for every platform - ensure your edits are future-proof and adaptable.

Choosing your format is more than just framing - it’s a strategic, creative decision that aligns with your brand.

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